Services

Since the turn of the century, marketing has undergone more change than it ever had in the previous 100 years, with websites, online video, social media, and Google replacing TV spots and print ads. Today, consumers are connected to the web 24 hours a day. There are now upwards of 6 hours per day that adults spend consuming digital media, and that does not include those whose jobs are internet-dependent.

How do you turn these online consumers into paying customers? One of your most valuable marketing assets are your website and Social Media channels, which should function as a 24/7 online sales representative.
But how are they presented to the public?

SmartClick Media can assist you in developing a marketing strategy to help you drive more qualified traffic to your website and convert that traffic into leads and sales.

Social Media Managment

Nearly 42% of people use social media regularly, so it would be crazy for a business to ignore them as part of their digital marketing mix.

A social media marketing campaign utilizes social media platforms (the most popular being Facebook, Instagram, Twitter, Pinterest and Tik Tok) to meet a business’s goals. Whatever your social media goal is, whether it’s to grow brand awareness in a niche market or drive sales in a mainstream industry, there is more than likely a place for you.

It’s often the first place people look when creating and sharing content, finding news, and more. Whether you love it or not, social media is one of the fastest growing cultural pillars (if not the largest). Since it has flooded society, brands are now competing with one another to get your attention and become the best.

Social media strategy and content creation are among the skills of our social media team. Researching your industry and applying the latest social media strategies to your social media accounts is our first step. Content like this inspires your followers to engage with and support your business. Services include:

  • Strategy development
  • Social profile setup
  • Platform monitoring and moderation
  • Status updates
  • Content development
  • Brand reputation management
  • Paid advertising campaigns
  • Reporting
 

All social channels, including Facebook, Twitter, Instagram, and YouTube, are managed. But we focus on a limited number of the best channels based on your business and target audience. Our social networks offer more information about our offerings:

  • Facebook
  • LinkedIn
  • Instagram
  • Tik Tok
  • YouTube

 

Social media account setup services
Our company can help you create a social media profile for your business if you don’t have the time or don’t know where to start. Our social media management team creates custom images, writes optimized content, links accounts, networks with other relevant pages and profiles, and so much more.
We can even train you how to use your new social profiles to reach your audience and promote your business, as well as how to track and interpret engagement metrics so that you can see what is working and what is not

Social Media Advertising

The purpose of social media advertising is to maximize your brand’s visibility and engagement with your audience.

Social media data helps us track basic user information and how they navigate the Internet by tracking their movements across

Facebook, Twitter, Instagram, Snapchat, LinkedIn and YouTube, all of which are part of our social media advertising services.
Using that knowledge, we then craft a social media advertising strategy which results in results.

  • Facebook ads have click-through rates 8 times higher than normal web ads.
  • Instagram is projected to reach $6.84 billion in mobile ad revenue, up from $1.86 billion in 2016.

 

We know social media advertising, and you know your ideal customer. Our social advertising expertise combined with your customer familiarity will allow us to:

  • Target your ideal audience
  • Create and design compelling ad copy
  • Define the most profitable advertising goals
  • Locate your ideal customer
  • Communicate the benefits of engaging with your ad or company
  • Create landing pages that turn ad traffic into lucrative leads
  • Track advertising results so that you will know when the ad campaign is working and when it needs adjusting

 

We deliver outstanding results with proven strategies. Put the power of Social Media Advertising to work for your business by teaming up with SmartClick Media!

SEO
(Search Engine Optimization)

With Search Engine Optimization (SEO), you can improve your website’s ranking in Google’s organic search results as well as in major search engines, making it easier for your target audience to find you and ultimately increasing organic traffic. It is an essential part of any digital marketing campaign, alongside PPC, social media marketing, content marketing, and other channels, and if executed correctly, can yield huge rewards.

We won’t offer you a “one size fits all” solution; we will offer affordable prices specifically tailored to your needs. We analyze your needs and determine exactly how to meet them. In addition to creating custom SEO strategies for your business, we use integrated business data to prove the effectiveness of our efforts.

These are the services we include:

  • Keyword research backed with search trend and intent analysis
  • Full technical & Performance (site speed) site audits
  • Usability and User Experience audits
  • Imaginative content creation and planning
  • Targeted outreach &link building to gain backlinks and drive referral traffic
  • Full monthly reports & live dashboards detailing successes and actions moving forward along with analysis of results

GOOGLE ADVERTISING

Search engines and websites both benefit from PPC advertising. You only pay when a user clicks your ad, you control how much you pay for each click, and you never overspend when you use pay-per-click (PPC) advertising.

he first time you run a PPC campaign, you will not have experienced the benefits of getting ads in front of your target audience within minutes of launching a campaign.

Search engine optimization (SEO) can involve a great deal of effort and competition to reach new audiences. Ads for PPC can appear almost immediately on the target audience’s desktop or mobile device. In paid search ads, advertisers can select relevant keywords that are likely to be searched for by their potential customers.

PPC management platforms are many, but Google Ads (formerly Google AdWords) is the most popular. Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube.

  • Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query.
  • Shopping also appears in the sponsored search results, but your advert will show a product image and price, unlike paid search which is just text ads.
  • Display refers to textual or graphical advertisements placed on third party webpages.
  • Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
  • YouTube offers In-Stream and In-Display advertising on the website, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results

 

Pay-per-click advertising is used by all of the channels mentioned above. Google isn’t the only one offering pay-per-click advertising – Bing, LinkedIn, Facebook, Instagram, and Twitter all do as well. If you want to find out more about our PPC management services and how we could help you, get in touch and speak to one of the PPC team today.

PUBLIC RELATIONS

Public relations. It has long held a reputation as an elusive industry.

PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging.

On the client side, you may not be privy to what goes into a public relations campaign – you just know that you want your name out there; you want to be known; you want more leads for your business.

These are the services we offer in PR:

  • Strategy Development
  • Messaging
  • Media Relations
  • Content Marketing
  • Events and Experiential Marketing
  • Influencer Relations

With the popularity of the social media landscape, media relations has grown to include outreach with social influencers. For decades, brands and businesses turned to media relations because of the credibility it builds. Today, tried and true tactics media relations tactics also translate to the social landscape and include outreach and engagement with influencers.